Subscribers

A subscriber is a destination address that is eligible to receive a campaign message. Eligibility is determined by applying a subscriber source filter to a subscriber source. A subscriber is bound to the Recipients attribute of a message.

Subscriber-related data is stored in a subscriber source. A campaign tries to reach all of the subscribers in the subscriber source that satisfy the defined subscriber source filter criteria.

Subscriber attribute values can be used in the message content through placeholder replacement. For example, if you have a subscriber attribute named AGE, all ${AGE}$ placeholders in your content will be populated with the appropriate value for each eligible subscriber.

Subscriber elements

Click the appropriate link for more details about the relevant element:

• Subscriber The destination address of a campaign recipient.
• SubscriberAttribute An attribute of a subscriber.