In email marketing, consistency is not just a best practice - it’s a strategic lever to protect deliverability. Pausing newsletter sends for weeks or months may seem harmless - due to lack of content, resources, or shifting priorities - but it has direct consequences on your ability to reach the inbox.
Here’s why.

Managing contact tagging in a simple and controlled way is an increasingly common need, especially when selection, exclusion, or analysis criteria are defined outside standard data flows.

To address this need, we have introduced a new feature in the CDP that allows contacts’ markers to be automatically updated through a daily import from a CSV file.

From December 10, Email Designer includes a new feature designed to speed up the creation of your emails and ensure consistently aligned communication: you can save and reuse template rows, building a personal library ready to use.

During the upcoming holiday season, Customer Service will be available from Monday to Friday, as usual, from 9:00 AM to 1:00 PM and from 2:00 PM to 6:00 PM (CET), with exceptions for holidays and pre-holidays:

Starting from Tuesday, December 2, 2025, we will gradually update the IP_ADDRESS field type in the event_info file exported by the Data Exporter module.
The field type will change from Variable-length string (16) to Variable-length string (255).

The weeks leading up to Black Friday and Christmas are among the busiest of the year for email marketing campaigns. With a flood of promotional messages and heavy competition in users’ inboxes, solid deliverability becomes essential to ensure your emails land where they should: the primary inbox.
Here are the best practices to get your list and campaigns ready for the seasonal peak.

Starting October 20, our platform introduces a powerful new feature: link tracking in SMS messages. Every time you send a message containing a link, you'll know exactly how many recipients clicked on it and when.

Email deliverability is a crucial factor for the success of marketing campaigns, and careful contact list management (List Management) is one of the most effective practices to improve it. A well-maintained list ensures higher sender reputation, fewer undelivered emails (bounces), and better user engagement.

With the September 8 release, the Contactlab CDP allows you to split your campaigns into up to 10 equally sized parts.

During the month of August, Customer Service will be available, as usual, from Monday to Friday, from 9:00 to 13:00 and from 14:00 to 18:00 (CEST), except for the week of August 15th, when the following changes apply: