For email marketing professionals, monitoring deliverability means much more than simply checking how many emails were delivered. It means understanding whether messages are reaching the inbox, how mailbox providers assess senders, and which signals can influence sending performance over time.
In this context, Google has introduced an important change: the previous web version of Gmail Postmaster Tools, Postmaster Tools V1, has been discontinued and replaced by the new Postmaster Tools V2.

During the month of August, Customer Service will be available, as usual, from Monday to Friday, from 9:00 to 13:00 and from 14:00 to 18:00 (CEST), except for the week of August 15th, when the following changes apply:

Monitoring the effectiveness of Marketing Automation flows is now simpler and more immediate.
A new feature has been introduced to automatically classify automations based on the results generated by their final paths, providing a clear and concise view of overall performance.

In email marketing, consistency is not just a best practice - it’s a strategic lever to protect deliverability. Pausing newsletter sends for weeks or months may seem harmless - due to lack of content, resources, or shifting priorities - but it has direct consequences on your ability to reach the inbox.
Here’s why.

Managing contact tagging in a simple and controlled way is an increasingly common need, especially when selection, exclusion, or analysis criteria are defined outside standard data flows.

To address this need, we have introduced a new feature in the CDP that allows contacts’ markers to be automatically updated through a daily import from a CSV file.

From December 10, Email Designer includes a new feature designed to speed up the creation of your emails and ensure consistently aligned communication: you can save and reuse template rows, building a personal library ready to use.

During the upcoming holiday season, Customer Service will be available from Monday to Friday, as usual, from 9:00 AM to 1:00 PM and from 2:00 PM to 6:00 PM (CET), with exceptions for holidays and pre-holidays:

Starting from Tuesday, December 2, 2025, we will gradually update the IP_ADDRESS field type in the event_info file exported by the Data Exporter module.
The field type will change from Variable-length string (16) to Variable-length string (255).

The weeks leading up to Black Friday and Christmas are among the busiest of the year for email marketing campaigns. With a flood of promotional messages and heavy competition in users’ inboxes, solid deliverability becomes essential to ensure your emails land where they should: the primary inbox.
Here are the best practices to get your list and campaigns ready for the seasonal peak.

Starting October 20, our platform introduces a powerful new feature: link tracking in SMS messages. Every time you send a message containing a link, you'll know exactly how many recipients clicked on it and when.