Creating, sending and canceling campaigns

To send a new campaign, you first need to create a new campaign object.

Transactional e-mails and single-subscriber campaigns

If you want to send transactional e-mails, or a single-subscriber campaign, you should either:

• Create an Externally triggerable campaign or:
• Use the Immediate operation elements or Immediate operation elements V2

Immediate operation elements, especially Immediate operation elements V2, are the preferred approach. This is because externally triggerable campaigns have inherent scalability limitations, such as the number of campaigns that you can send in an hour, due to the overhead involved in their internal management.

If the optional alias attribute is set (see Campaign) it is assigned to the Immediate Operations campaign or Triggerable campaign that is created. The alias must be unique. If the value is already used by an existing campaign, it will be removed and reassigned to the new campaign. This allows customers to seamlessly modify their applications, by referring to an alias instead of unique identifiers.

Repeating a campaign

If you want to send the same campaign more than once, you can:

• Clone the campaign (see cloneAndSendCampaign) and then send it
• Create a recurring campaign (see Recurring campaigns) then reuse it as required.

Available elements

Click the appropriate link for more details about the relevant element:

• createCampaign Creates a new campaign.
• createSplitTest Creates a new Split Test campaign.
• addAttachment Adds an attachment to the specified campaign.
• addCampaignNote Adds a note to the specified campaign.
• sendCampaign Sends an existing campaign to the specified subscriber source.
• sendSplitTest Sends an existing split test campaign.
• sendSplitTestWinner Provides the winner of a split test campaign.
• cloneAndSendCampaign Clones and sends an existing campaign.
• cancelCampaign Deletes the contents of an existing campaign.