Your reputation is YOUR reputation

SmartRelay helps you conform with best practices, and avoid falling short of the requirements that most ISPs demand of a good, reputable sender. However, some very important requirements always remain entirely your responsibility. For example:

• Collecting e-mail addresses in a proper way
  For example, using confirmed opt-in practices.
• Ensuring that content is perceived as relevant to your recipients
• Ensuring that you do not use excessive communication pressure
  For example, by managing the frequency of your messages and similar.
• Ensuring your recipients do not feel abused by your messages
• Disclosing your privacy policies and mailing practices when offering a subscription
• Making it easy for your recipients to identify and contact you
• Making it easy for your recipients to understand why you are mailing them
• Keeping track of inactive recipients and gradually stop sending to them
  To avoid, for example, triggering spam traps when a mailbox becomes inactive for a long time