A few days have passed since the last Send releases in the security area and the platform has further enhanced functionality to ensure high inbox placement rates more and more.
The Contactlab platform was and is there. Investments continue in this direction as well. Many features have been introduced to make it easier for your brand to ensure compliance in the customer engagement area. These activities are very close to all the topics covered by the regulations in force since May 2018.
From February 21th, 2020 a new version of Send is available. The release is planned from 11:00 am to 12:00 pm CET.
Security on the Web should be the rule, not the exception. This statement is quickly encouraging the adoption of the HTTPS protocol on more and more websites.
What does this mean to email marketeers? For sure, it has considerable impact on deliverability and brand reputation. Let's dig deeper.
HTTPS - an acronym for HyperText Transfer Protocol over Secure Socket Layer - is an evolution of HTTP, the main protocol used to exchange information on the Web. An evolution designed to deliver greater data exchange security and reliability, through new encryption and control systems that protect against eavesdropping and tampering with communications.
The Send module natively supports HTTPS completely. Not only for message composition – for example, images within email templates have HTTPS paths – but also for other services, such as links in double opt-in confirmation emails, and tracking URLs, which register click rates and make the details available in campaign stats.
We also suggest to our customers that they ensure all the links they include in an email use, whenever possible, HTTPS. If not, the links may be reported as ‘insecure’ and even blocked by browsers.
This highlights the extent to which the lack of this secure protocol may consistently result in a negative impact on message deliverability and reputation. This impact is likely to increase in the future, because the adoption of HTTPS as a standard, is being pushed strongly by many companies and organizations. At the forefront is Google, whose Chrome browser marks any site without HTTPS as being 'not secure', in its latest releases.
For these reasons, it's very important to use secure URLs in your email communications, and Send helps you achieve this goal easily.
Deliver concatenated SMS through the platform and send your contacts all the information they need. Ensure truly effective and successful communications, without having to worry about the length of the text.
The problem of spam is very common and one of the biggest nightmares for communicators. However, there are many anti-spam techniques. This article focuses on content-based spam filters, as they can be useful when creating emails and help prevent potential filtering problems.
Following on from the discussion about emails without reachable addresse, this series of articles about deliverability continues. Now, we move on to investigate recipient domains and their behavior when emails are delivered.
When it’s written in full, the meaning of the acronym GDPR becomes very clear – it’s the General Data Protection Regulation (EU Regulation 2016/679, “GDPR”). As a Regulation, the GDPR is directly applicable to all EU Member States. It becomes fully effective on May 25th, 2018.
Without doubt, the communications bounce rate has become increasingly important to companies in recent times. But few realize, however, that there is a rich, varied and valuable world of information and recommendations behind the word bounce, which even today, is undervalued.