24 posts tagged with "news"

How many times have you filled in a registration form like the one below? The data collection, the acceptance of privacy and… I’m not a robot.

At its conference in early June, Apple announced important new features including Mail Privacy Protection built into iOS15 which will be released from September 2021. This new feature changes the way you have to look at the open rates of your email deliveries.

When we are creating marketing emails, we pay a lot of attention to the content. Not only words, but also CTAs, objects, images, etc. Everything contributes to the readability and pleasantness of the communication. The optimal approach remains a good balance of all the elements so that the reader is not bored by paragraphs and paragraphs of text.

The authentication of the sender’s domain is increasingly important in the world of e-mail. Threats such as domain spoofing, phishing and spear phishing have encouraged the development of stronger authentication strategies for brands. Protocols such as SPF – Sender Policy Framework and DKIM – DomainKeys Identified Mail, have started showing some pitfalls. It becomes fundamental to think about adding new check methods, first of all DMARC.

In February 2016 Google stated that it had over one billion active Gmail users, a news unthinkable when years earlier the first e-mail was sent. In 2019, it confirmed itself as the first e-mail client used in the world with a market share of almost 30%, and the other e-mail providers being separated by many percentage points – the only exception is Apple iPhone, which moved hand in hand, but that’s history unto itself.

A few days have passed since the last Send releases in the security area and the platform has further enhanced functionality to ensure high inbox placement rates more and more.

The Contactlab platform was and is there. Investments continue in this direction as well. Many features have been introduced to make it easier for your brand to ensure compliance in the customer engagement area. These activities are very close to all the topics covered by the regulations in force since May 2018.

From February 21th, 2020 a new version of Send is available. The release is planned from 11:00 am to 12:00 pm CET.

Security on the Web should be the rule, not the exception. This statement is quickly encouraging the adoption of the HTTPS protocol on more and more websites.

What does this mean to email marketeers? For sure, it has considerable impact on deliverability and brand reputation. Let's dig deeper.

HTTPS - an acronym for HyperText Transfer Protocol over Secure Socket Layer - is an evolution of HTTP, the main protocol used to exchange information on the Web. An evolution designed to deliver greater data exchange security and reliability, through new encryption and control systems that protect against eavesdropping and tampering with communications.

The Send module natively supports HTTPS completely. Not only for message composition – for example, images within email templates have HTTPS paths – but also for other services, such as links in double opt-in confirmation emails, and tracking URLs, which register click rates and make the details available in campaign stats.

We also suggest to our customers that they ensure all the links they include in an email use, whenever possible, HTTPS. If not, the links may be reported as ‘insecure’ and even blocked by browsers.

This highlights the extent to which the lack of this secure protocol may consistently result in a negative impact on message deliverability and reputation. This impact is likely to increase in the future, because the adoption of HTTPS as a standard, is being pushed strongly by many companies and organizations. At the forefront is Google, whose Chrome browser marks any site without HTTPS as being 'not secure', in its latest releases.

For these reasons, it's very important to use secure URLs in your email communications, and Send helps you achieve this goal easily.

Deliver concatenated SMS through the platform and send your contacts all the information they need. Ensure truly effective and successful communications, without having to worry about the length of the text.