24 posts tagged with "news"

With the release of the Email Designer editor on January 27, new features have been added to better manage your email templates. Let's take a detailed look at all the new features.

Preheader​

It is now possible to configure the preheader of a template. The preheader is a short introductory text displayed next to or below the subject line of an email in the recipient's inbox. Its purpose is to provide a preview of the email content and encourage the recipient to open it. It is often used to reinforce the subject line message or add relevant information, thereby increasing the email's open rate.

To insert the preheader, go to the section: "Settings" -> "Email Details" -> "Preheader".

You can enter up to 130 characters, although it is advisable to reduce the number of characters as much as possible to maintain better readability across all email providers.

Rounded Corner Images​

This feature allows you to round the corners of images through the side panel. Select an image and enable the "Image rounded corner Image" option by selecting the rounding intensity.

It is important to note that rounded corners for images are not displayed in Outlook. In these cases, the default design will have square corners.

Card Style​

Similarly to images, it is possible to round the corners of cards and manage the spaces between the columns of the card itself.

It is important to note that rounded corners for cards and content areas are not displayed in Outlook. In these cases, the default design will have square corners.

Dark Mode Preview​

This option aims to help users detect design elements that may not render correctly in dark mode. This feature provides a general approximation, so we still recommend performing additional test sends. To view the dark mode preview, go to the section "Actions" -> "Preview" -> and enable "Dark Mode Preview".

Button Hover​

The hover effect for buttons allows you to add style changes (such as background color, text color, and border style) that activate when the mouse cursor hovers over a button on desktop devices. You can preview these effects directly in the editor and in the preview screen.

Important: Hover effects are supported by about 60% of email clients, but have significant limitations in Outlook on Windows.

If the email client does not support the hover effect, the email recipient will simply see the standard button properties as designed, without any changes on hover.

To apply the hover effect to a button:

• Insert the button into the workspace and select it.
• In the sidebar, apply the desired effects to the "Button Hover" section.

With the January 20 release of the Contactlab CDP, it is now possible to set a base filter to decide which recipients to make available during segmentation.

In essence, you can pre-filter users who are unsubscribed, blacklisted, or have specific conditions that do not match your communications.

Speaking of blacklists, this is also a new feature. It is now possible to exclude such users from selections, as well as to segment based on this type of information.

This is particularly useful if, in addition to managing email campaigns, you handle SMS campaigns or simply want to conduct specific analyses on your database.

All admin users can enable these new options in the "Base Filter" section, making them available to all users.

Keep in mind that if changes are made, it is advisable to review the segments, as the number of available recipients may vary significantly, especially if blacklisted users are included.

Check the feature details on the dedicated manual page.

Starting from February 1, 2024, Google and Yahoo will introduce new rules for those who send emails in bulk to @gmail and @yahoo contacts.

What will change?

After the intervention to strengthen the sending infrastructure, the level of connection security to the SmartRelay was increased. In case of using TLS protocols for communication encryption, a strongly recommended practice, we ask you to verify the correct functioning of sending communications, remembering that at the moment the supported and updated ciphers are the following:

The "Test Send" feature allows you to send the email template you are editing directly from the Email Designer to a selected group of recipients of your choice.

The Send delivery engine now includes a new feature that allows for the personalization of email subject lines based on recipient data.

From now on, you can enable the automatic insertion of the user ID into tracking links to monitor web navigation in your Marketing Cloud.

Domain spoofing, phishing and spear phishing are now the order of the day, forcing more and more companies to equip themselves with email authentication systems in order to secure the best delivery rates, maintain a high reputation and get through spam filters.

How to design your forms safely? The Contactlab platform already offer the possibility of using a captcha to control subscriptions, for example to your newsletters, from illegitimate activities. The feature is always active and available when creating a form on the platform.

When people talk about inbox placement rates and reputation, they inevitably think of SPF, DKIM and DMARC. Threats such as domain spoofing, phishing and spear phishing have been encouraging the development of more reassuring sender domain authentication strategies for brands for quite some time now.