The weeks leading up to Black Friday and Christmas are among the busiest of the year for email marketing campaigns. With a flood of promotional messages and heavy competition in users’ inboxes, solid deliverability becomes essential to ensure your emails land where they should: the primary inbox.
Here are the best practices to get your list and campaigns ready for the seasonal peak.
Starting October 20, our platform introduces a powerful new feature: link tracking in SMS messages. Every time you send a message containing a link, you'll know exactly how many recipients clicked on it and when.
Email deliverability is a crucial factor for the success of marketing campaigns, and careful contact list management (List Management) is one of the most effective practices to improve it. A well-maintained list ensures higher sender reputation, fewer undelivered emails (bounces), and better user engagement.
With the September 8 release, the Contactlab CDP allows you to split your campaigns into up to 10 equally sized parts.
As of May 5, 2025, Microsoft has implemented new, stricter authentication rules for senders who send more than 5,000 emails per day to Outlook.com, Hotmail.com, and Live.com addresses.
This move follows the steps taken by Gmail and Yahoo in 2024 and marks another step toward a safer, more trustworthy email ecosystem.
With the release of the Email Designer editor on January 27, new features have been added to better manage your email templates. Let's take a detailed look at all the new features.
With the January 20 release of the Contactlab CDP, it is now possible to set a base filter to decide which recipients to make available during segmentation.
Starting from February 1, 2024, Google and Yahoo will introduce new rules for those who send emails in bulk to @gmail and @yahoo contacts.
What will change?
After the intervention to strengthen the sending infrastructure, the level of connection security to the SmartRelay was increased. In case of using TLS protocols for communication encryption, a strongly recommended practice, we ask you to verify the correct functioning of sending communications, remembering that at the moment the supported and updated ciphers are the following:
The "Test Send" feature allows you to send the email template you are editing directly from the Email Designer to a selected group of recipients of your choice.