Starting from February 1, 2024, Google and Yahoo will introduce new rules for those who send emails in bulk to @gmail and @yahoo contacts.
What will change?
After the intervention to strengthen the sending infrastructure, the level of connection security to the SmartRelay was increased. In case of using TLS protocols for communication encryption, a strongly recommended practice, we ask you to verify the correct functioning of sending communications, remembering that at the moment the supported and updated ciphers are the following:
The "Test Send" feature allows you to send the email template you are editing directly from the Email Designer to a selected group of recipients of your choice.
The Send delivery engine now includes a new feature that allows for the personalization of email subject lines based on recipient data.
From now on, you can enable the automatic insertion of the user ID into tracking links to monitor web navigation in your Marketing Cloud.
Domain spoofing, phishing and spear phishing are now the order of the day, forcing more and more companies to equip themselves with email authentication systems in order to secure the best delivery rates, maintain a high reputation and get through spam filters.
How to design your forms safely? The Contactlab platform already offer the possibility of using a captcha to control subscriptions, for example to your newsletters, from illegitimate activities. The feature is always active and available when creating a form on the platform.
When people talk about inbox placement rates and reputation, they inevitably think of SPF, DKIM and DMARC. Threats such as domain spoofing, phishing and spear phishing have been encouraging the development of more reassuring sender domain authentication strategies for brands for quite some time now.
How many times have you filled in a registration form like the one below? The data collection, the acceptance of privacy and… I’m not a robot.
At its conference in early June, Apple announced important new features including Mail Privacy Protection built into iOS15 which will be released from September 2021. This new feature changes the way you have to look at the open rates of your email deliveries.