34 posts tagged with "news"

For email marketing professionals, monitoring deliverability means much more than simply checking how many emails were delivered. It means understanding whether messages are reaching the inbox, how mailbox providers assess senders, and which signals can influence sending performance over time.
In this context, Google has introduced an important change: the previous web version of Gmail Postmaster Tools, Postmaster Tools V1, has been discontinued and replaced by the new Postmaster Tools V2.

Monitoring the effectiveness of Marketing Automation flows is now simpler and more immediate.
A new feature has been introduced to automatically classify automations based on the results generated by their final paths, providing a clear and concise view of overall performance.

In email marketing, consistency is not just a best practice - it’s a strategic lever to protect deliverability. Pausing newsletter sends for weeks or months may seem harmless - due to lack of content, resources, or shifting priorities - but it has direct consequences on your ability to reach the inbox.
Here’s why.

Managing contact tagging in a simple and controlled way is an increasingly common need, especially when selection, exclusion, or analysis criteria are defined outside standard data flows.

To address this need, we have introduced a new feature in the CDP that allows contacts’ markers to be automatically updated through a daily import from a CSV file.

From December 10, Email Designer includes a new feature designed to speed up the creation of your emails and ensure consistently aligned communication: you can save and reuse template rows, building a personal library ready to use.

The weeks leading up to Black Friday and Christmas are among the busiest of the year for email marketing campaigns. With a flood of promotional messages and heavy competition in users’ inboxes, solid deliverability becomes essential to ensure your emails land where they should: the primary inbox.
Here are the best practices to get your list and campaigns ready for the seasonal peak.

Starting October 20, our platform introduces a powerful new feature: link tracking in SMS messages. Every time you send a message containing a link, you'll know exactly how many recipients clicked on it and when.

Email deliverability is a crucial factor for the success of marketing campaigns, and careful contact list management (List Management) is one of the most effective practices to improve it. A well-maintained list ensures higher sender reputation, fewer undelivered emails (bounces), and better user engagement.

With the September 8 release, the Contactlab CDP allows you to split your campaigns into up to 10 equally sized parts.

As of May 5, 2025, Microsoft has implemented new, stricter authentication rules for senders who send more than 5,000 emails per day to Outlook.com, Hotmail.com, and Live.com addresses.
This move follows the steps taken by Gmail and Yahoo in 2024 and marks another step toward a safer, more trustworthy email ecosystem.