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Managing tracking consent with CDP

When a Send user database is connected to CDP, tracking consent can be managed directly from the customer profile in CDP. In this configuration, CDP is the entry point for tracking preference data. The preference is managed in CDP and synchronized with the __clt field in the Send user database.
The configuration requires three steps:

  1. enable tracking consent management in the Send user database connected to CDP;
  2. map the CDP tracking consent field to the Send __clt field;
  3. collect and update the tracking preference in CDP.

Send​

Tracking consent management must be enabled in the Send user database connected to CDP.

To enable the feature:

  1. Go to Configure > User DB.

  2. Select the database connected to CDP.

  3. Click Edit.

  4. Select Enable consent tracking management.

  5. Click Edit to save the changes.

Enabling tracking consent for a database connected to CDP

Enabling the feature automatically adds the __clt field to the Send user database.

warning

When tracking consent management is enabled for a database connected to CDP, all existing users are initially assigned __clt = 0.
The preference must then be updated and managed directly in CDP, which is the entry point for the data. The value in Send is populated using the tracking consent information available in CDP.
Once enabled for a user database, tracking consent management cannot be disabled.

Settings​

Map the tracking preference between CDP and Send​

To synchronize the tracking preference between CDP and Send, the tracking consent field in CDP must be mapped to the __clt field created in the Send user database.

To configure the mapping:

  1. Go to Settings > Customers > Sources > Send > Consents.
  2. Locate the relevant Send user database.
  3. Map the CDP field profiling.tracking.status to the Send field __clt.
  4. Save the configuration.

Mapping consent between CDP and Send

The values are mapped as follows:

  • when profiling.tracking.status is true or 1, Send uses __clt = 1;
  • when profiling.tracking.status is false, 0, NULL, or not set, Send uses __clt = 0.
info

A missing value in CDP is not interpreted as consent to tracking. If profiling.tracking.status is NULL or not set, the corresponding value in Send is __clt = 0.

Customers​

In CDP, the tracking preference can be viewed and managed from the customer profile.

To access the field:

  1. Go to Customers > Customer list.
  2. Open the customer profile.
  3. Select Consents > Profiling.
  4. Locate the Tracking field and its related Status.

Tracking consent in the customer profile

The value stored in the Tracking field populates profiling.tracking.status and, through the configured mapping, is synchronized with the __clt field in the Send user database.
The customer is responsible for ensuring that the status stored in CDP is consistent with the preference expressed by the user and for updating it whenever that preference changes.

Automations​

warning

The __clt field is not currently applied to emails sent through Marketing Automation.

Tracking behavior is determined by the configuration of the Send mail step:

  • when tracking is disabled, the email is delivered without open and click tracking;
  • when tracking is enabled, opens and clicks are tracked regardless of the recipients’ __clt values.

The customer must therefore review and configure tracking separately for each email used in an automation.

Reporting​

For information about viewing changes to user tracking preferences, see Tracking consent reporting.