When people talk about inbox placement rates and reputation, they inevitably think of SPF, DKIM and DMARC. Threats such as domain spoofing, phishing and spear phishing have been encouraging the development of more reassuring sender domain authentication strategies for brands for quite some time now.
How many times have you filled in a registration form like the one below? The data collection, the acceptance of privacy and… I’m not a robot.
In order to constantly improve your experience with the Contactlab platform, the web security configurations will be updated on November, 15th, 2021.
In a recent article, we talked about the weight of images used in emails, because you should always pay attention to the images you choose. Files that are too heavy, stored on external servers, require long download times when the email is opened. This means a bad reader experience and an excessive and unnecessary consumption of gigabytes, which adds no value to the quality of messages, especially on mobile.
At its conference in early June, Apple announced important new features including Mail Privacy Protection built into iOS15 which will be released from September 2021. This new feature changes the way you have to look at the open rates of your email deliveries.
When we are creating marketing emails, we pay a lot of attention to the content. Not only words, but also CTAs, objects, images, etc. Everything contributes to the readability and pleasantness of the communication. The optimal approach remains a good balance of all the elements so that the reader is not bored by paragraphs and paragraphs of text.
The authentication of the sender’s domain is increasingly important in the world of e-mail. Threats such as domain spoofing, phishing and spear phishing have encouraged the development of stronger authentication strategies for brands. Protocols such as SPF – Sender Policy Framework and DKIM – DomainKeys Identified Mail, have started showing some pitfalls. It becomes fundamental to think about adding new check methods, first of all DMARC.
In February 2016 Google stated that it had over one billion active Gmail users, a news unthinkable when years earlier the first e-mail was sent. In 2019, it confirmed itself as the first e-mail client used in the world with a market share of almost 30%, and the other e-mail providers being separated by many percentage points – the only exception is Apple iPhone, which moved hand in hand, but that’s history unto itself.
A few days have passed since the last Send releases in the security area and the platform has further enhanced functionality to ensure high inbox placement rates more and more.
The Contactlab platform was and is there. Investments continue in this direction as well. Many features have been introduced to make it easier for your brand to ensure compliance in the customer engagement area. These activities are very close to all the topics covered by the regulations in force since May 2018.