The Send delivery engine now includes a new feature that allows for the personalization of email subject lines based on recipient data.

From now on, you can enable the automatic insertion of the user ID into tracking links to monitor web navigation in your Marketing Cloud.

Domain spoofing, phishing and spear phishing are now the order of the day, forcing more and more companies to equip themselves with email authentication systems in order to secure the best delivery rates, maintain a high reputation and get through spam filters.

How to design your forms safely? The Contactlab platform already offer the possibility of using a captcha to control subscriptions, for example to your newsletters, from illegitimate activities. The feature is always active and available when creating a form on the platform.

When people talk about inbox placement rates and reputation, they inevitably think of SPF, DKIM and DMARC. Threats such as domain spoofing, phishing and spear phishing have been encouraging the development of more reassuring sender domain authentication strategies for brands for quite some time now.

How many times have you filled in a registration form like the one below? The data collection, the acceptance of privacy and… I’m not a robot.

In order to constantly improve your experience with the Contactlab platform, the web security configurations will be updated on November, 15th, 2021.

In a recent article, we talked about the weight of images used in emails, because you should always pay attention to the images you choose. Files that are too heavy, stored on external servers, require long download times when the email is opened. This means a bad reader experience and an excessive and unnecessary consumption of gigabytes, which adds no value to the quality of messages, especially on mobile.

At its conference in early June, Apple announced important new features including Mail Privacy Protection built into iOS15 which will be released from September 2021. This new feature changes the way you have to look at the open rates of your email deliveries.

When we are creating marketing emails, we pay a lot of attention to the content. Not only words, but also CTAs, objects, images, etc. Everything contributes to the readability and pleasantness of the communication. The optimal approach remains a good balance of all the elements so that the reader is not bored by paragraphs and paragraphs of text.