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Right to be forgotten

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The Right to be forgotten (Art. 17) is the right of the Data Subject to have their personal data erased without undue delay.

Right to be forgotten in the platform​

When the Data Subject exercises the right to be forgotten, the request can be fulfilled via API or manually through the UI by users with specific permissions (DPO permissions; for more information, contact Customer Support).

If the request is handled manually via the UI, platform users with specific permissions can:

  • Access the Data Subject's profile in the Customers > Customer List section.

  • Enter the DPO Area.

    DPO Area

  • Click on Right to be forgotten to remove the user's data.

    Right to be forgotten

  • A confirmation message will appear to finalize the operation.

What happens in the platform when the Data Subject exercises the right?​

In Customers:

  • Profile data (both event-related and demographic) is physically deleted.

In Segments/Plan:

  • Profile data (both event-related and demographic) is physically deleted;
  • Automatic removal of the recipient from previously generated mailing lists.

In Automations:

  • The contact is removed from all automations.

In Send:

  • The profile is deleted from the user database in synchronization with the node;
  • All events and associated information are deleted;
  • Automatic removal of the recipient from scheduled campaigns.