User statistics

In the Control > User Management > User Statistics area, you can request a report containing the details of every action (open, click) performed by each user across all campaigns sent within a specified time frame: from the last campaign to the last year.

These user statistics can be used for various purposes. For example, by analyzing the days and times when a user opens emails, you can infer whether they connect more from work or from home, indicating if they belong to a "home" or "office" profile.

The generated report (a .csv file) can be downloaded from the "my contactlab > downloads" section.

Below is the legend to interpret the data in the file:

• recipient: email address
• mailqID: our unique identifier field for the single campaign
• userID: primary key
• deliveryID: campaign ID
• deliveryStatus:
  • 1 Delivered
  • -1 Bounce
  • -2 Error
  • -3 Permanent Blacklist
  • -4 Canceled (interrupted)
  • -5 Temporary Blacklist
• deliveryDate: delivery date
• actionType: type of event, i.e.:
  • e = Error
  • b = Bounce
  • i = Interrupted
  • v = View
  • c = Click
  • o = Optout
  • s = Optin
  • m = profile update
  • k = blacklist match (the address was already on the permanent blacklist before the campaign)
  • j = temporary blacklist match (the address was already on the temporary blacklist before the campaign)
  • y = temporary blacklist access (the address was added to the temporary blacklist after the campaign)
  • z = blacklist access (the address was added to the permanent blacklist after the campaign)
  • a = abuse
  • f = feedback loop
  • l = list unsubscribe
• actionDate: date of the event
• actionIP: IP address of the user who generated the event
• actionClassification: Depending on the event type, it provides additional details. For example, Event C (click): link category ID (0 = default); Event V (view): 0 from desktop, 1 from mobile; Event B (bounce): bounce category ID
• actionRefID: Reference ID of the event (in the case of a click, the link ID)